Marampa Motor

TVS has recently joined hands with BMW Motorrad to jointly develop motorcycles for the Indian and international markets. Currently, TVS has motorcycles under 200cc, while BMW Motorrad sells motorcycles over 600cc, which means their is a significant gap between their line-ups. The 250-500cc segment is known as entry-level performance bikes, which are quite popular now-a-day. The reason is pretty clear, these mean machines provide both power and efficiency at an affordable cost. So, the entry level performance bike segment is the best segment to work on for this alliance, as the new line-up won't overlap their respective line-ups. The alliance will work on TVS� engineering and manufacturing skills and BMW�s technical expertise in building performance motorcycles. We have already seen that synergising strategies is quite successful in the automotive industry. The BMW-TVS alliance will also work on the same model on which some big players are already working like Nissan-Renault. So, ...

I did a 1/2 day ride north this morning and noticed a lot of motorbikes out but most of them were parked at coffee shops with riders holding steaming mugs with both hands, crouched over, trying to get warm. Looking at all the expensive motorcycles I am guessing it is not lack of money that stops people from having proper winter gear but their desire to dress a certain way, to project a

John Abraham who is known for his love for bikes holds some of the best bikes, and he is also the brand ambassador of Yamaha India. His collection includes bikes like Yamaha RD-350, Kawasaki Ninja ZX-12R, Suzuki Hayabusa, Yamaha R1, FZ1000 and VMax . He said in an interview that he treats his bikes at par with his girlfriend! John takes care of his bikes personally and rides them often. Even his ringtone is the exhaust note of his R1. John Abraham recently appeared in Sanjay Gupta's underworld-based flick 'Shootout At Wadala', which has been well received by the audiences. To celebrate the success of the movie, John gifted the Yamaha VMax to Sanjay, the director of the movie and a close friend. With delight Sanjay Gupta tweeted "I am now a very proud owner of The Yamaha VMax Motorcycle thanks to my hero John Abraham. Can't wait to go on a really long ride on my new beauty. Thank you John. This is the best gift ever. The sweet bike of success :-)" We also k...

Royal Enfield is doing well for past few years, and now they are looking to become a global leader in the 250-650cc bike segment. The Royal Enfield , which is owned by Delhi-based Eicher Motors, is one of the smallest bike makers in India by volume, but now the company is exploring the developed markets such as the US and Europe to power its global ambitions. Royal Enfield is the oldest company in the country to manufacture bikes, and it is a reckoned manufacturer of cruiser bikes globally, it presently exports motorcycles to the US and Europe from India. Recently, Hero MotoCorp and Bajaj Auto, the volume players of the Indian market has ventured into new markets like Africa and Latin America in an attempt to capture bigger share globally; while these two chose emerging markets Royal Enfield is willing the same by developing markets. Business Standard recently spoke to Mr. Siddhartha Lal, Managing Director & CEO, Eicher Motors, who said, "We want to be a global leader in the ...

Update: the gps routes I have linked below have been altered slightly from the original ride. Just slight variation to a few km of days 2 and 3 to route anyone who uses them away from a bit of poor road surface and day 4 I have made a change to avoid the western ascent to Mt Doi Inthanon as that road was chopped up bad. Northern Thailand is a not mentioned every day when people talk about

Rajiv Bajaj, MD of Bajaj Auto revealed that Bajaj Auto is planning to launch 6 new Discover motorcycles in fiscal 2013-14. Bajaj Auto is currently leading the Indian sports motorcycle segment, which holds a total of 10 percent in the Indian market. But now, Bajaj Auto wishes to enhance in the Indian commuter bike segment, which holds a hefty 63 per cent of the total market. These new bikes will be a big push from Bajaj Auto to capture a major stake in the market. In recent development, Honda has pushed Bajaj to third spot, and that is why Bajaj wants to ensure that they won't lose market share in future. The bikemaker is developing the 6 new Discovers, which will target daily commuters, students and executives, however Bajaj hasn't disclosed the details of the bikes. At the moment, Bajaj is selling four Discover motorcycles in India including Bajaj Discover 100, the Discover 100T, the Discover 125 and the Discover 150. Rajiv Bajaj revealed this to MoneyControl in an intervie...

Honda Motorcycles and Scooters India (HMSI) introduced their new 150cc sports bike CB Trigger last month, and now they have announced the prices of the Honda CB Trigger. With the CB Trigger, Honda is willing to get a bigger share in the 150cc sports bike segment. The CB Trigger is the updated Unicorn Dazzler, while the former is not doing good in terms of sales, Honda is betting high on this new Avatar. The CB Trigger comes with some unique first-in-class segment features like Combi Brake System (CBS), which is operated by the foot brake and applies both the front and rear brakes simultaneously. With the new CBS system, the braking distance is reduced by 32% as compared to conventional braking. The bike comes equipped with 240mm front and 220mm rear disc brakes. Like other 150cc Honda bikes, the Trigger is also equipped with mono suspension. It derives its power from Honda�s proven 150cc air-cooled Spark Ignition engine, delivering a maximum power output of 14 PS at 8,500rpm and peak...