Marampa Motor

TVS has recently joined hands with BMW Motorrad to jointly develop motorcycles for the Indian and international markets. Currently, TVS has motorcycles under 200cc, while BMW Motorrad sells motorcycles over 600cc, which means their is a significant gap between their line-ups. The 250-500cc segment is known as entry-level performance bikes, which are quite popular now-a-day. The reason is pretty clear, these mean machines provide both power and efficiency at an affordable cost. So, the entry level performance bike segment is the best segment to work on for this alliance, as the new line-up won't overlap their respective line-ups. The alliance will work on TVS� engineering and manufacturing skills and BMW�s technical expertise in building performance motorcycles. We have already seen that synergising strategies is quite successful in the automotive industry. The BMW-TVS alliance will also work on the same model on which some big players are already working like Nissan-Renault. So, ...

John Abraham who is known for his love for bikes holds some of the best bikes, and he is also the brand ambassador of Yamaha India. His collection includes bikes like Yamaha RD-350, Kawasaki Ninja ZX-12R, Suzuki Hayabusa, Yamaha R1, FZ1000 and VMax . He said in an interview that he treats his bikes at par with his girlfriend! John takes care of his bikes personally and rides them often. Even his ringtone is the exhaust note of his R1. John Abraham recently appeared in Sanjay Gupta's underworld-based flick 'Shootout At Wadala', which has been well received by the audiences. To celebrate the success of the movie, John gifted the Yamaha VMax to Sanjay, the director of the movie and a close friend. With delight Sanjay Gupta tweeted "I am now a very proud owner of The Yamaha VMax Motorcycle thanks to my hero John Abraham. Can't wait to go on a really long ride on my new beauty. Thank you John. This is the best gift ever. The sweet bike of success :-)" We also k...

Royal Enfield is doing well for past few years, and now they are looking to become a global leader in the 250-650cc bike segment. The Royal Enfield , which is owned by Delhi-based Eicher Motors, is one of the smallest bike makers in India by volume, but now the company is exploring the developed markets such as the US and Europe to power its global ambitions. Royal Enfield is the oldest company in the country to manufacture bikes, and it is a reckoned manufacturer of cruiser bikes globally, it presently exports motorcycles to the US and Europe from India. Recently, Hero MotoCorp and Bajaj Auto, the volume players of the Indian market has ventured into new markets like Africa and Latin America in an attempt to capture bigger share globally; while these two chose emerging markets Royal Enfield is willing the same by developing markets. Business Standard recently spoke to Mr. Siddhartha Lal, Managing Director & CEO, Eicher Motors, who said, "We want to be a global leader in the ...

Rajiv Bajaj, MD of Bajaj Auto revealed that Bajaj Auto is planning to launch 6 new Discover motorcycles in fiscal 2013-14. Bajaj Auto is currently leading the Indian sports motorcycle segment, which holds a total of 10 percent in the Indian market. But now, Bajaj Auto wishes to enhance in the Indian commuter bike segment, which holds a hefty 63 per cent of the total market. These new bikes will be a big push from Bajaj Auto to capture a major stake in the market. In recent development, Honda has pushed Bajaj to third spot, and that is why Bajaj wants to ensure that they won't lose market share in future. The bikemaker is developing the 6 new Discovers, which will target daily commuters, students and executives, however Bajaj hasn't disclosed the details of the bikes. At the moment, Bajaj is selling four Discover motorcycles in India including Bajaj Discover 100, the Discover 100T, the Discover 125 and the Discover 150. Rajiv Bajaj revealed this to MoneyControl in an intervie...

Honda Motorcycles and Scooters India (HMSI) introduced their new 150cc sports bike CB Trigger last month, and now they have announced the prices of the Honda CB Trigger. With the CB Trigger, Honda is willing to get a bigger share in the 150cc sports bike segment. The CB Trigger is the updated Unicorn Dazzler, while the former is not doing good in terms of sales, Honda is betting high on this new Avatar. The CB Trigger comes with some unique first-in-class segment features like Combi Brake System (CBS), which is operated by the foot brake and applies both the front and rear brakes simultaneously. With the new CBS system, the braking distance is reduced by 32% as compared to conventional braking. The bike comes equipped with 240mm front and 220mm rear disc brakes. Like other 150cc Honda bikes, the Trigger is also equipped with mono suspension. It derives its power from Honda�s proven 150cc air-cooled Spark Ignition engine, delivering a maximum power output of 14 PS at 8,500rpm and peak...

Suzuki has unveiled a semi-faired version of GW250 at the 15th Shanghai International Automobile Industry Exhibition in Shanghai, China. We know that there have been rumors for more than a year now for the Suzuki GW250 aka Inzuma. We were expecting the bike in India as Suzuki Motor Corporation already released the GW250 in the USA . The GW250S, which is being produced by Changzhou Haojue Suzuki Motorcycle Co. (Suzuki�s joint venture in China), LTD is boasts a half fairing to the standard GW250.The GW250S also receives a higher handlebar with the semi fairing, which provides better wind protection.    The GW250 is a naked bike, while the GW250S is a semi-faired version. We are expecting the naked version in India as it will be more affordable than the semi faired version and other rivals Honda CBR250R and Kawasaki Ninja 300R. The GW250 boasts high-quality finish carried throughout chassis using aluminium parts that not only makes the bike look good but also keeps overall weig...

Honda had launched its cheapest bike Dream Neo at Rs. 43,150 on 17 th of this month. It features Honda�s proprietary Honda Eco Technology (HET), with �improved piston and combustion chamber design�, and Intelligent Ignition Control, which makes Dream Neo to deliver best-in-class mileage. Honda Dream Neo comes with some best in class features like maintenance free battery, viscous air filter and tubeless tyres. Its 109cc engine develops a maximum power output of 8.25bhp at 7500rpm and max torque of 8.63Nm at 5500rpm. Ground clearance is 179mm while wheelbase stands at 1258mm. Mr. Keita Muramatsa � President & CEO of Honda Motorcycle & Scooter India Pvt. Ltd., said, �Dream Neo is Honda�s next big leap towards creating deep inroads into the Indian commuter segment. Our newly opened Technical Centre comprising of R&D, Engineering, Purchase & Quality teams, overcame the challenge of improving mileage and meeting the competitive price point. Backed by our new product lau...

Bajaj Auto slipped to the third spot by losing second position to the Honda. Though it�s only a month, Bajaj is already into the damage control mode. Recently Rajiv Bajaj, Managing Director of Bajaj Auto told Money Control that the company is planning to launch 3-4 new products in 2013, which is Bajaj's attempt to regain its lost position.   Mr. Bajaj said, �We have several launches lined up for this year. There are at least two new Pulsars- one that will be smaller than the Pulsar 200cc and another that will be much bigger. This is going to help us defend our leadership in this space and that is very important for us. However our main focus will be on the Discover brand and segment. The launch of the Discover 100T in January and our ability to sell 25,000 - 30,000 units a month had given us a new foothold in the commuter segment because it is for the first time in our history that we are selling units of a 100cc motorcycle in such large numbers.� Bajaj Pulsar is Pulsar 375 which ...

The all new Bullet 500 in a new Forest Green colour has been launched by the Iconic motorcycle brand Royal Enfield. When the bike was teased earlier on the Royal Enfield's official site, fans mind were only on the bike. One big change in the bike other than the colour is the dropping of the fuel injection to make it more cost efficient (cost yet to be announced). The new Bullet 500 uses a carburetter instead of the fuel injection, which results in a significant drop in its power and torque figures. New Royal Enfield Bullet 500 Technical Specifications: New Royal Enfield Bullet 500 Engine: Type: Single Cylinder, 4 Stroke, Twinspark, Aircooled Displacement: 499cc Bore x Stroke: 84mm x 90mm Compression ratio: 8.5:1 Maximum power: 26.1 bhp @ 5100 rpm Maximum torque: 40.9 nm @ 3800 rpm Ignition system: tci unit, multi curve Clutch: wet, multi-plate Gearbox: 5 speed constant mesh Lubrication: wet sump Engine oil: oil 15W50 API, SL grade Fuel supply: carburettor with throttle position se...

Yamaha Motor Co. Ltd. has now established Yamaha Motor Research and Development India Pvt. Ltd. (YMRI) in Surajpur, State of Uttar Pradesh. Few say that it is to become the motorcycle R&D headquarters in India. This initiative is intended to increase Yamaha�s manufacturing competitiveness in the country. The function of the India Procurement Centre established last year has been transferred and incorporated into the new company, and will now operate as the India Integrated Development Centre.   YMRI was established in February this year to function as the core of the second Integrated Development Centre, following the establishment of the ASEAN Integrated Development Centre in Thailand last year. The YMRI will be the fifth overseas R&D headquarters for Yamaha Motor Group following Italy, Taiwan, China, and Thailand. The new Integrated Development Centre aims to contribute to India's operations by "change drawings", tailoring reforms to design, maintenance, and pr...