NEW YAMAHA R&D CENTRE OPENED

Yamaha Motor Co. Ltd. has now established Yamaha Motor Research and Development India Pvt. Ltd. (YMRI) in Surajpur, State of Uttar Pradesh. Few say that it is to become the motorcycle R&D headquarters in India. This initiative is intended to increase Yamaha�s manufacturing competitiveness in the country. The function of the India Procurement Centre established last year has been transferred and incorporated into the new company, and will now operate as the India Integrated Development Centre.

YMRI was established in February this year to function as the core of the second Integrated Development Centre, following the establishment of the ASEAN Integrated Development Centre in Thailand last year. The YMRI will be the fifth overseas R&D headquarters for Yamaha Motor Group following Italy, Taiwan, China, and Thailand. The new Integrated Development Centre aims to contribute to India's operations by "change drawings", tailoring reforms to design, maintenance, and production standards, optimizing them to fit the Indian market and provide low-cost models to customers.

Speaking on the occasion Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. said, �We at Yamaha strongly believe in constant innovation. The R&D centre will help us to put channelized effort in conceptualization of new models and parts keeping in mind the changing customer preferences. This will help us not only to develop models and parts for India market but also to develop models and parts for export markets as well�.

Explaining the development further, Mr. Toshikazu Kobayashi, Managing Director, Yamaha Motor Research and Development India Pvt. Ltd. said, �We plan to achieve lowest cost models and parts in the world through INDRA (Innovative and New Development based on Responsible Analysis) activity meant to provide optimized specification thorough investigation in product life cycle. This activity will significantly help us in reducing the cost yet rolling out products that meet all customer aspirations and market standards.� Future plans include the setup of the new Chennai site to develop models intended for the Indian market and Global market, based on model platforms developed in Japan.

The motorcycle market in India has been growing constantly in recent years owing to political and economic stability and financial growth - the market scale reached around 14 million units in 2012 overtaking China to become the world's largest motorcycle market. The market is expected to grow further, reaching 16 million units in 2015. In this environment, Yamaha has been aggressively launching models in the premium and deluxe bikes segment and breaking into the rapidly growing scooter category, achieving domestic sales of 350,000 units in 2012. Based on the new medium-term plan commencing this year, Yamaha will continue to launch products in the scooters category while expanding the sales network, and constructing and launching the second factory in Chennai by 2014. Sales of 500,000 units in 2013, and 1 million units in 2015 are expected.

HARLEY DAVIDSON SPORTSTER IRON 883

Harley Davidson Sportster Iron 883 has got a solid appealing look. The one seater has a magnificent body and is equipped with an equally impressinve engine. The Harley Davidson Sportster Iron 883 is a speedy monster for all kinds of roads. The Harley Davidson Iron 883 as its classy and latest style image comes equipped with broad wheels and wider tyres. The size of the wheels at the front is 100/90-19 57H, and that at the rear one is of 150/80B 16 71H. The broad wheels and tyres of the bike make its very good performer on road/off-roading and minimizes the risk of skidding in the slippery surface. VEHICLE SUMMARY Name: Iron 883 Type: Cruiser ENGINE SPECIFICATIONS Displacement: 883cc Engine: 883cc, Evolution Maximum Torque: 75 Nm @ 3500 rpm Gears: 6 Manual Bore: 76 Stroke: 96 Valve Per Cylinder: 2 Cooling Type: ...

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TVS WITH THREE NEW PRODUCTS

TVS Motor Company which is a chennai-based Indian two-wheeler manufacturer is preparing to launch two scooters and one motorcycle. The most important thing is the re-entry of TVS Victor, while the two automatic scooters will be India�s first Hybrid automatic scooter, Qube Hybrid and a 125 cc Automatic scooter. Qube will give all-new direction to the Indian scooter market. Qube was first showcased at 2010 Auto Expo and then at 2012 Auto Expo. The scooter has a 100cc four stroke engine paired with an electric motor which comes with extended battery pack to ensure a longer covering range. These two scooters are expected to have a higher fuel economy of 70kmpl. TVS Qube will have three different riding modes namely Electric, Hybrid Economy and Hybrid Power. The scooter has a cool LCD display displaying battery charge, fuel levels, speedometer, odometer, time and other check-lights. It has regenerative brakes that will help to keep the battery charged to achieve more fuel efficiency ...

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HARLEY DAVIDSON TARGETING INDIA WOMEN

One of the famous American motorcycle maker Harley-Davidson after establishing their feet in the Indian market, they are doing well in India and now they are aiming to attract women as the global trend of women taking to bike-riding is increasing. Karen Davidson, the great-granddaughter of Harley Davidson co-founder William Davidson and Creative Director of Harley-Davidson bike company, said "Women riders on Harley-Davidson are not unusual. It was unusual years back, when I used to ride it. But now it's common.". She also added, �As much as a quarter of registered motorcycle owners in US are women.�. �We sell 12 per cent of our brand new bikes to women.� said Davidson, who is in Goa to participate in the 110th year celebrations of the company. "Women are empowered now and can enter politics, sports. When they can push themselves, why can't they own this beautiful machine," she said, recalling how she would fight with her two brothers for riding a Harley Da...

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