INDIA'S MOST ADVANCED 100CC BIKE LAUNCHED

Bajaj Auto launched India's first 100cc premium motorcycle Discover 100 T at Rs 50,500. This Bajaj bike is the most expensive 100cc bike in the country. The bike comes equipped with Bajaj Auto's patented 4-valve DTS-i technology, the Discover 100 T delivers a good power output of 10bhp, which is 30 percent more than the other 100cc motorcycles. Bajaj Auto claims that this bike delivers a fuel efficiency of 87 kilometer per litre, which is quite impressive with these power output figures.

K Srinivas, president (Motorcycle buisiness), Bajaj Auto said, "The steady growth of the more expensive 100 cc bikes at the cost of the cheaper models is a clear evidence of this. The Discover 100T delivers power of 125 cc motorcycle and mileage of a 100 cc."

The company says, the mass market segment wherein 5.5 lakh units are sold every month is getting further dissected into sub-segments namely A1, wherein bikes like Platina and Hero HF are sold between Rs 36,000 to Rs 40,000, A2 segment which includes bikes like Splendor, Passion and its own Discover 100 Rs 41,000 to Rs 45,000 and the A3 segment has motorcycles like Honda Dream Yuga and Hero MotoCorp's Passion Pro, which are priced between Rs 46,000 to Rs 51,000 at present.
Thus Bajaj Discover 100 T is positioned in the A3 segment, where Bajaj Auto didn't have any products available till now. Bajaj Auto is hoping to sell around 40,000 to 45,000 units per month of this new Discover 100T. The company says with the existing Discover 100, it has only 20 per cent market share in the mass market category, with the launch of Discover 100T, it is hoping to increase its market share in the segment to 30 per cent within the next couple of years.

Bajaj Auto has developed this model with a minimal expenditure of Rs 5 crore to Rs 6 crore, but it is based on an all new Discover platform, which already has spawned out Bajaj Discover 125 ST. Bajaj Auto invested Rs 25 crore to Rs 30 crore on this new Discover platform. The company is planning to introduce one more motorcycle on the similar platform in 2013. The Discover 100 Tourer will take on the likes of Hero MotoCorp Passion Pro and Honda Dream Yuga, which will help Bajaj Auto increase its presence in the market, where it currently enjoys 20 per cent market share.

Komentar

Postingan populer dari blog ini

AAMIR KHAN TO RIDE MAHINDRA PANTHERO 110 IN HIS UPCOMING MOVIE TALAASH

Mahindra & Mahindra, the leading SUV maker in the country, stepped into the two wheeler segment after acquiring Kinetic Engineering, which it renamed as Mahindra Two-wheelers. Not too long after the acquisition, Mahindra launched its first bike Stallio 110, which was unveiled by Aamir Khan, the bollywood superstar. However, the bike could not prove to be successful, as its gearbox had technical issues. Therefore, the company pulled Stallio 110 out of the market and since then, no other bike has been launched so far by Mahindra. Now, the company plans to relaunch Stallio 110 with a new name, Mahindra Panthero 110. Aamir Khan, who is also the brand ambassador of Mahindra Stallio, has ridden this bike in his upcoming flick Talaash, which is soon going to hit screens. In a teaser of the movie, we observe Aamir riding the bike while Rani Mukhrjee sits behind him. This scene is considered as the first promotional video of the upcoming Panthero 110 across the industry and we agree with ...

Baca selengkapnya

HARLEY DAVIDSON SPORTSTER IRON 883

Harley Davidson Sportster Iron 883 has got a solid appealing look. The one seater has a magnificent body and is equipped with an equally impressinve engine. The Harley Davidson Sportster Iron 883 is a speedy monster for all kinds of roads. The Harley Davidson Iron 883 as its classy and latest style image comes equipped with broad wheels and wider tyres. The size of the wheels at the front is 100/90-19 57H, and that at the rear one is of 150/80B 16 71H. The broad wheels and tyres of the bike make its very good performer on road/off-roading and minimizes the risk of skidding in the slippery surface. VEHICLE SUMMARY Name: Iron 883 Type: Cruiser ENGINE SPECIFICATIONS Displacement: 883cc Engine: 883cc, Evolution Maximum Torque: 75 Nm @ 3500 rpm Gears: 6 Manual Bore: 76 Stroke: 96 Valve Per Cylinder: 2 Cooling Type: ...

Baca selengkapnya

TVS WITH THREE NEW PRODUCTS

TVS Motor Company which is a chennai-based Indian two-wheeler manufacturer is preparing to launch two scooters and one motorcycle. The most important thing is the re-entry of TVS Victor, while the two automatic scooters will be India�s first Hybrid automatic scooter, Qube Hybrid and a 125 cc Automatic scooter. Qube will give all-new direction to the Indian scooter market. Qube was first showcased at 2010 Auto Expo and then at 2012 Auto Expo. The scooter has a 100cc four stroke engine paired with an electric motor which comes with extended battery pack to ensure a longer covering range. These two scooters are expected to have a higher fuel economy of 70kmpl. TVS Qube will have three different riding modes namely Electric, Hybrid Economy and Hybrid Power. The scooter has a cool LCD display displaying battery charge, fuel levels, speedometer, odometer, time and other check-lights. It has regenerative brakes that will help to keep the battery charged to achieve more fuel efficiency ...

Baca selengkapnya

Marampa Motor

Cari Blog Ini